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Echinacea

Echinacea suppliers and sourcing guide

Echinacea is a genus of North American coneflowers; the trade uses mainly Echinacea purpurea (aerial parts and root) and Echinacea angustifolia (root), with some E. pallida root. It is sold as dried, cut or powdered herb and root, as pressed juice of the fresh aerial parts, and as water-alcohol extracts. Species and plant part change the marker profile, so they belong on the specification.

Also known as
Echinacea purpurea · Echinacea angustifolia · Echinacea pallida · purple coneflower
Facts checked
November 2026

Forms and grades of echinacea

Suppliers sell different products under the same name. Specify the one you need.

  • E. purpurea herb or root powder

    Dried, milled aerial parts or root of E. purpurea, mostly cultivated. Usually sold unstandardized or on cichoric acid.

  • E. angustifolia root

    Dried root, partly wild-harvested and higher priced; characterized by echinacoside and alkamides.

  • Pressed juice

    Juice of fresh E. purpurea aerial parts, sold liquid or spray-dried onto a carrier.

  • Standardized extract

    Hydroalcoholic extract dried to a powder with a stated percentage of phenolics (such as cichoric acid) or alkamides by HPLC.

  • Organic

    Herb, root or extract from certified organic farms, with the certificate tied to the lot.

What to check on the COA

Compare each result with your own specification when the lot arrives.

Identity and species (HPTLC)
Fingerprint to confirm the Echinacea species and plant part; also catches substitution with Parthenium integrifolium root, a known adulterant.
Marker assay (HPLC)
Cichoric acid, caftaric acid, echinacoside or alkamides, depending on species and spec, by a named HPLC method.
Heavy metals
Lead, arsenic, cadmium and mercury by ICP-MS; root material carries more soil contact.
Microbiology
Total plate count, yeast and mold, E. coli and Salmonella.
Pesticide residues
Multi-residue screen, required for organic claims and common for cultivated material.
Residual solvents and moisture
Ethanol or other solvents for extracts against USP <467>; loss on drying for herb and root.

Storage, lots and expiry

Storage and shelf life

Keep dried herb, root and extracts sealed, cool and dark. Alkamides and cichoric acid break down with heat, light and oxygen, so limit headspace and time open. Suppliers set shelf life or a retest date, and markers are re-assayed at retest.

Lots and expiry dates

Species, plant part and marker content vary between lots, especially for wild-harvested root. Record species, part and supplier lot at receiving, and check each COA against your spec.

Regulatory status

Facts from regulators and standards bodies, each linked to its source.

This is general information, not regulatory advice. Status differs by country and by how the ingredient is used, so check the rules for your product and market.

Echinacea suppliers

Manufacturers and distributors whose own websites say they sell it.

  • Starwest Botanicals

    Distributor · Sacramento, CA

    Starwest Botanicals is a Sacramento company that mills and sells bulk organic herbs, spices, teas and botanical powders by the pound and in 25 lb bags, with wholesale accounts for businesses.

    • Certified organic
    • Kosher
    • SQF

Suppliers are in alphabetical order and none pays to appear. Each claim is checked against the supplier’s own website on the date shown. Ask for the specification sheet and a recent COA before you order, and confirm details with the supplier.

Frequently asked questions

What forms of echinacea can brands buy?

Common forms include e. purpurea herb or root powder, e. angustifolia root, pressed juice, standardized extract and organic. Ask each supplier for the specification sheet of the exact grade they quote.

What should the COA for echinacea include?

Expect identity and species (HPTLC), marker assay (HPLC), heavy metals, microbiology, pesticide residues and residual solvents and moisture, each with its method, specification and result for that lot.

How should echinacea be stored?

Keep dried herb, root and extracts sealed, cool and dark. Alkamides and cichoric acid break down with heat, light and oxygen, so limit headspace and time open. Suppliers set shelf life or a retest date, and markers are re-assayed at retest.

What is the regulatory status of echinacea?

Health Canada's natural health product monograph for Echinacea purpurea lists the herb top and root as source material, including dried material and juice. Health Canada's monograph for Echinacea angustifolia lists the dried root and rhizome as source material. The EU Novel Food status Catalogue (entry POL-NF-00320) covers the herbs and roots of Echinacea purpurea and lists them as not novel in food supplements.

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